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About us

We Are Juice Up

We are pioneers in the electric vehicle revolution, providing scalable and intelligent EV charging solutions. Our mission is to accelerate business growth and expand customer reach by offering a platform that adapts to any business model, from nimble startups to rapidly scaling enterprises. We are here to power the sustainable transport of tomorrow.

Our Journey

The Story of Juice Up

EV Charging Station Beginnings
Humble beginnings

Seizing the EV Opportunity

Juice Up was founded on a simple but powerful idea: to make EV charging accessible, reliable, and profitable for businesses of all sizes. We saw the coming wave of electric mobility not as a challenge, but as a monumental opportunity for innovation and growth. We started small, with a passionate team dedicated to building a best-in-class software platform.

Juice Up today

Powering Networks Globally

Today, Juice Up has evolved into a leading provider of EV charging management solutions. Our robust, hardware-agnostic platform empowers Charge Point Operators, Energy Providers, Fleet Managers, and more to build and scale their charging networks with confidence. We are committed to continuous innovation, ensuring our partners are always ahead of the curve.

Modern EV Charging Infrastructure

The Electric Future: Milestones & Projections

The transition to electric vehicles is happening faster than ever. By 2050, over a billion EVs are projected to be on our roads. This rapid adoption requires a massive build-out of charging infrastructure, presenting a unique opportunity for forward-thinking businesses to lead the charge in a booming market.

7x Growth

The EV charge point market is expected to experience a seven-fold growth in the next five years, creating unprecedented opportunities.

15,000+ Weekly

To meet demand, over 15,000 new charging points are needed every single week, highlighting the urgency and scale of the infrastructure required.

2030 Goal

It's projected that 50% of all new vehicles sold in the USA and the European Union will be electric by the year 2030.

1 Billion EVs

By 2050, the global electric vehicle fleet is expected to surpass one billion, fundamentally reshaping transportation and energy consumption.

Our Core Features

What Drives Success in Your EV Charging Business

White-Label Web & Mobile Apps

Launch your EV charging network under your own brand with our complete white-label solution.

Maximize Charger Uptime

Our system features proactive diagnostics and self-healing capabilities to minimize downtime. Most issues are resolved remotely-saving you time and resources.

OCPP-Compatible, Hardware-Neutral

No matter the charger, our platform integrates effortlessly with any OCPP-compliant hardware, reducing costs and increasing flexibility.

Seamless Integrations

Easily connect with any CRM, ERP, POS system, payment provider, or fleet software using our powerful APIs.

Intelligent Load Management

Balance power distribution and avoid grid overloads with smart charging features. Cut costs and offer dynamic pricing for off-peak usage.

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Tailored For You

From Startup to Scale: EV Charging Business Solutions

Our comprehensive EV charging management platform is built to support a wide range of industries. Choose your segment to see how our flexible platform empowers you.

Charge Point Operators

Expand your EV charging network with a full-stack, branded solution that simplifies operations and billing.

  • Fully hardware-agnostic
  • Smart energy & pricing tools
  • Real-time fleet & customer management
Energy Utilities

With EV demand driving electricity usage higher, utilities are uniquely positioned to lead this transformation.

  • Rapid scaling without grid expansion
  • Boost electricity consumption & revenue
  • Integrate seamlessly with your existing systems
Fleet Operators

Control your entire charging ecosystem—from route planning to charging schedules—through a single dashboard.

  • Full software ecosystem integration
  • Expand without costly grid upgrades
  • Optimize energy use & cost
Oil & Gas

Turn your stations into future-ready energy hubs. Know your customers, boost engagement, and unlock new revenue.

  • Drive in-store and loyalty-based sales
  • Maintain B2B and B2C relationships
  • Real-time operational insights
EV Installers

Offer more than installation—enable your clients to operate, monitor, and monetize their chargers.

  • Compatible with 40+ charger brands
  • Add recurring income via remote support
  • Deliver high-value solutions without grid upgrades
Charge Point Manufacturers

Enhance your product with a ready-made, scalable software layer that integrates seamlessly into your brand.

  • Offer bundled white-label software
  • Serve diverse clients across sectors
  • Add more value with advanced features
Our Promise

Why Choose Us to Power Your EV Charging Business?

Universal Compatibility

We rigorously test your OCPP-enabled chargers to ensure performance and compliance—up to 80 checks per unit.

Smarter Energy Management

Future-proof your operations with intelligent charging and automation tools.

Dedicated Support

From site planning to software onboarding, your account manager ensures smooth execution at every step.

Go Live Fast

Our EV charging management platform can be operational within 4-6 weeks.

Our goal is to empower our partners with a seamless, intelligent, and future-proof platform, turning the complex world of EV charging into a simple and profitable venture.

— Sanjay Saini, Founder & CEO

From day one, our focus has been on delivering more than just software. We provide a partnership, complete with dedicated support and deep industry expertise, to ensure our clients succeed at every stage of their EV charging journey. We are here to help you build, operate, and scale.

Our team

The People Powering Progress

Our team is a diverse mix of software engineers, energy experts, and business strategists, all united by a passion for creating a sustainable future. We believe that the right team is the most critical component for driving innovation and delivering exceptional service to our partners.